Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google. It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
Every small or multi-location company can grow their business and attract more customers using Local SEO strategies. In this article we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.
- These Local Search trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants can improve their business and make more money through local SEO. So get started today!
These days, people want more detailed information about your business.
On your contact page, make sure you clearly show your “NAP:”
If you have 10 or fewer locations, include the complete name, address, and phone number of each in the sitewide footer element on your website.
If someone finds your website on their mobile device and wants to call you, they might be annoyed to find they have to switch between apps to type in the number manually. So make sure your phone number is clickable.
The whole point of local SEO is to make it easier for people to find you, right?
So it would be silly not to add a map, especially when 86% of people look up the location of a business on Google Maps.